What will happen to PromoWest?

Nothing. The building's naming rights belong to Lifestyle Communities and therefore will be known as the Lifestyle Communities Pavilion, but the operations, bookings, production and complete coordination as a full service entertainment company will remain as PromoWest Productions. Remember, naming rights are only associated with a property, in this case the building, it in no way influences the activities or future of PromoWest Productions, the company. In essence the only thing to change is the name from PromoWest Pavilion to Lifestyle Communities Pavilion.